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• Action 2.1: This objective runs in conjunction with Strategy 6, Objective 1, Action <br />items 1.1 and 1.2. <br />• Action 1.2: Establish future community building amenities <br />• Action 1.3: Establish phasing plan for completing the Waterfront Park <br />• Action 1.4: Authorize preparation of plans/specs for community building - date <br />TBD <br />• Action 1.5: Approve plans/specs and authorize bids for awarding a construction <br />contract - date TBD <br />o Performance Indicator: Approved schematic design for entire Waterfront Park and <br />phasing plan. <br />o Completion Timeframe: Q3 2025 <br />Strategy 7. Strengthen and enhance our identity, brand and image <br />• Objective 1: Secure Ramsey Zip Code <br />o Responsible Parties: Administration (Hagen) <br />o Key Areas: <br />• Action 1.1: Identify key personnel at USPS to discuss obtaining a unique zip code <br />• Action 1.2: Identify other influential parties to support Ramsey's efforts <br />• Action 1.3: Host critical meetings to develop the timing and formal application <br />procedure to prevent an immature application from occurring <br />o Performance Indicator: Known metrics are understood on what USPS uses when <br />considering a new zip code. <br />o Completion Timeframe: Formal request may be submitted to district manager in <br />2026 <br />• Objective 2: Enhance City brand <br />o Responsible Parties: Communications (Johnson) <br />o Key Areas: Branding and communications strategy <br />• Action 2.1: Create City Motto <br />• Action 2.2: Create Branding Guide for staff to use with templates and logos <br />o Performance Indicator: <br />o Completion Timeframe: Q1 20262027 <br />Strategy 8. Enhance City's communication through transparency and accountability <br />• Objective 1: Identify and advertise a cost savings measure <br />o Responsible Parties: Administration (Hagen) <br />o Key Areas: All city operations <br />• Action 1.1: Advertise through newsletter or social media an area of improvement <br />that decreased cost through direct savings or improved efficiency. <br />o Performance Indicator: Public engagement reaction to the advertised measure <br />o Completion Timeframe: Minimum one item per year <br />• Objective 2: Positive, proactive and time -relevant communication <br />12 <br />