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Model C: <br />Large Scale Winter Market <br />A larger winter market designed as a <br />destination -style event, either as a one -day <br />major event or a recurring seasonal experience. <br />This type of model could potentially be tied to <br />other winter activities such as skating, luminary <br />elements, food offerings, or broader festival <br />programming. <br />Photo sourced fro n easons's Nordic Village <br />POTENTIAL ADVANTAGES <br />• Strongest potential to create a <br />seasonal destination event <br />• Could provide a broader and more <br />immersive winter experience for <br />attendees <br />• May offer more reasons for people <br />to attend beyond shopping alone <br />• Creates the most visible winter <br />event identity for the City <br />General Feasibility Considerations <br />• This model would require the greatest City investment, whether through infrastructure, facility <br />rental, equipment, decor, heating, or a combination of those items <br />• If materials or structures are purchased rather than rented, the City would also need to <br />consider storage and long-term maintenance <br />• Staffing investment would also be significantly higher, with needs varying based on the size, <br />duration, and complexity of the event <br />• Vendor recruitment may be more challenging for a new event at this scale until attendance and <br />market draw are established <br />• This model also has the strongest potential to create a recognizable seasonal destination event <br />and generate broader value through placemaking, community identity, and regional visibility <br />22 City of Ramsey / Winter Market Feasibility Study <br />