Agenda - Council - 03/11/2003 - Laserfiche WebLink

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-246- Upon completion of the Field Assessment Phase, the data and obserVations will be analyzed and evaluated, and a detailed projection of the sales potential by retail category over time will be generated. This analysis of retail potential by category will be the basis used for identifying potential retailers, retail box size, and optimal retail mix. The office phase of this project. 'will achieve the requirements of tasks 5 and 6. . Concurrent to the above-mentioned phases, a complete Customer Origin Survey and Existing Business Interview.questionnaire process will be conducted, and the resulting information will be analyzed and evaluated to accomplish the requirements of tasks 2 and 4. Tasks 2 and 4 will be conducted by our Consumer Research Staff in coordination with the ARC project leader. The ARC project leader will also be responsible-for the following: . ' , Communicate as needed with the Project Coordinator for the City of Ramsey and meet on'a regular basis concerning the status.of the project. Organize and meet with retail owners in the study area. Coordinate and prepare the completed study for the City. · D elive ry :. Upon completion of the study, Associated Retail Consulting will produce seven copies of an Executive Summary Report (along with. accompanying appendices) outlining 'the results of the analysis, and summarizing all supporting information used in this study. Additional copies can be produced for a fee of $75.00 per booklet. The Executive Summary Report includes the following information: v' Map revealing the trade area boundaries, and identifying' existing primary retail outlets, existing residential developments, planned future retail developments, planned transportation improvements, and highlighting key employment centers (daytime bus/ness): A detailed review of retail.potential by category, identified by timeline threshold. A complete listing of potential retailers identified' by banner.' A summary of the business and consumer interviews and questionnaires. Detailed Site Evaluauon. Detailed listing of retail competition affecting the subject site. Thematic maps visually showing key demographic variables. In-depth review of trade area population and demographicS. An evaluation of development type. (i.e., community center or mixed use structure) suited to the needs of the' Ramsey Community and potential base. Any. other data gathered during the process, and deemed pertinent to the purposes of this project. I I i I ! I I I ! I I I I i I I I I I CENTRAL OFFICE: 612 OaK Park Lane , HopKins, bin 5534.3 · Tel: (952) 939-9183 Fa,'<: (952) 939-8056