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<br /> <br />As traffic flow is made more efficient, the <br />roadway can handle more traffic and congestion <br />levels decrease. This results in more motorists <br />being exposed to your business. Also, as safety of a <br />roadway improves, motorists are more likely to be <br />positive about the surrounding area. If it is very <br />difficult to access a business due to a poorly designed <br />dri veway, motorists may go to businesses that do not <br />have these problems. This is especially true of older <br />drivers. Additionally, traffic accidents often result in <br />motorists taking altemate routes to avoid congestion <br />associated with accidents. Some of these diverted <br />motorists could be potential customers. <br /> <br />Crash Rates for Median Treatments <br />Florida Crash Study <br />4 <br /> <br /> <br />Long, Gan, Morrison, University of Florida 1993 <br /> <br />Crash Rate Index <br /> <br />5 <br />4 <br />3 <br /> <br />4.10 <br /> <br />2.B.V. <br />2.1o..--..~'./ <br /> <br />2 <br /> <br /> <br />1.70 <br /> <br />1.00 <br /> <br />o <br /> <br />10 <br /> <br />20 <br /> <br />30 <br /> <br />40 <br /> <br />50 <br /> <br />60 <br /> <br />Access Points per Mile <br />I-Crash Rate Index I <br /> <br />". .:.---:::-:.:...........'...' -,.. <br />'. impacts will <br />...:.-..."-."...'......-.'...>.... <br />-.....:>.-,-- .......'- .-....- ,--. _.....'.,.....,,- <br />. ....ana.gement <br />.'. usiness? <br />