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2001 Comprehensive Plan Amended February 26, 2002 XIV. COMMUNITY IDENTITY The identity of Ramsey lies in its abundant natural resources. The Mississippi River once played an important role in the establishment of Ramsey. Trading posts were established on the Mississippi River for commerce along the ox-cart trail that followed the River all the way from South St. Paul to central Minnesota. Highway 10 and the BNSF railroad line have since replaced the trail, and Ramsey businesses now replace the trading posts on Highway 10. Highway 10 is the main corridor in which visitors see Ramsey, and there is much concern in improving Ramsey's image along this corridor. This transportation corridor parallels the Mississippi River along its lower terraces, separating much of the residential areas to the north from the River. The Residential areas to the north exist among oak woodlands and wetlands, connected by small streams and drainageways. The Rum River makes up the eastern boarder of Ramsey, and offers another great natural resource to the identity of Ramsey. City Hall is located on Nowthen Boulevard, in the southeast region of Ramsey. This area has little opportunity for additional commercial, thus will stay as a smaller service area for Ramsey residents. An opportunity exists for development of a new town. Careful design and planning of this commercial gathering place can offer a wonderful image to Ramsey that will serve residents, workers and travelers. One problem that was relevant through the various public meetings and discussions with community representatives is the lack of identity due to the name Ramsey and its affiliation with Ramsey County and the State Capital. Often people think of Ramsey County rather than the City of Ramsey. Although changing the name of a community can be difficult and disruptive to businesses, a name change can make a significant impression on a community's identity. General Identity Framework Goals The following are the City's goals for creating identity: 1. To have a unique and positive image of Ramsey for residents and people entering Ramsey, especially along the Highway 10 corridor. 2. To highlight Ramsey's natural resources of rivers, woods, prairies, and wetlands. 3. To create a stronger connection to the Mississippi River. Identity Framework Policy It is the policy of the City to: 1. Create standards in building architecture, landscaping and signage for businesses along Highway 10 and other highly visible commercial areas. Work with MnDOT, Anoka County Highway Department and local business owners along Highway 10 towards a common frontage road linking businesses along Highwayl0, with design elements focusing on intersections connecting to Highway 10. 2001 Ramsey Comprehensive Plan Amended February 26, 2002 Page XIV-1