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<br />Ordinance No. 2007-21 <br /> <br />Page 6 <br /> <br />permitted in subdivision 8(d); <br /> <br />fg) outdoor advertising signs are not permitted in any zoning district, except that the <br />provisions of this paragraph do not 'apply to temporary outdoor advertising signs <br />permitted under Subd. 9 (k) above. Outdoor advertising signs which exist on the <br />effective date of this section shall be considered as nonconforming signs and are <br />subject to standards contained in section 300.29. An outdoor advertising sign is a <br />principal use of property. No permitted or conditionally permitted use or any part of such <br />use may be located on the same parcel of property as such a sign. The parcel on which <br />such a sign is located may not be subdivided to segregate the sign from the remaining <br />property. For the purposes of this paragraph, "parcel of property"means any property <br />for which one property identification number has been issued by the county, or all <br />contiguous property in common ownership as of October 15, 1997, whichever is <br />greater; and <br /> <br />sr) any sign not expressly permitted by the provisions in section 300.30. <br /> <br />Section 6. City code S300.30 is amended by the addition of a new subdivision 14 to <br />read as follows: <br /> <br />14. . Dynamic Displays. <br /> <br />a) Findinqs. Studies show that there is a correlation between dynamic displays on <br />siqns and the distraction of hiqhway drivers. Distraction 'can lead to traffic accidents. <br />Drivers can be distracted not o~ly by a chanoinq messaqe. but also by knowinq that the <br />siqn has a chanqinq messaqe. Drivers may watch a siqn waitinq for the next chanqe to <br />occur. Drivers are also distracted by messaqes that do not tell the full stOry in one look. <br />People have a natural desire to see the end of the stOry and will continue to look at the <br />siqn in order to wait for the end. Additionally. drivers are more distracted by special <br />effects used to chanqe the messaqe, such as fade-ins and fade-outs. Finally, drivers <br />are qenerally more distracted bv messaqes that are too small to be clearly seen' or that <br />contain more than a simple messaqe. Time and temberature' siqns ap'pear to be an . <br />exception to these concerns because the messaqes are short. easily absorbed, and <br />become inaccurate without frequent chanqes. . <br /> <br />. Despite these public safety concerns, there is merit to allowinq new technoloqies <br />to easily update messaoes. Except as prohibited by state or federal law. siqn owners <br />should have the opportu ni.ty to use these technoloqies with certafn restrictions. The <br />restrictions are intended to minimize potential driver distraction and to minimize <br />proliferation in residential districts 'w.here siqns can adversely impact residential <br />character. <br /> <br />The stricken language is deleted; the underlined language is inserted. <br /> <br />53 <br />