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<br />CASE # 1 <br /> <br />Review of Environmental Expo and Tree Sale <br />By: Chris Anderson, Environmental Coordinator <br /> <br />Background: <br /> <br />As the Board knows, the Environmental Expo and Tree Sale occurred this past April. There <br />were a total of six (6) nurseries and twenty-one (21) exhibitors that participated in the event. <br />While there was a good showing of exhibitors and nurseries, overall attendance was much lower <br />than expected. <br /> <br />Observations: <br /> <br />Staff is of the belief that the low attendance numbers are due, in part, to the fact that there was <br />not an expo event in 2007 and because it was held in a new location. Furthermore, not having <br />the elementary school as a partner likely played a role in fewer attendees as well. That being <br />said, it is apparent that a more thorough and aggressive effort must be made with regard to <br />advertising and promoting the event. <br /> <br />Looking forward to future events, Staff is contemplating forming an expo planning committee to <br />work with, similar to that of the happy days committee. This committee could be extremely <br />helpful in terms of theme development, identifying exhibitors of interest, communications, and <br />operations assistance during an event. <br /> <br />The preorder option for trees w~s a great success. However, if it is offered again, some <br />adjustments would be made. Rather than the City purchasing the trees, it seems more appropriate <br />to form a partnership with the participating nurseries for the preorder option. This will still <br />provide a cost effective opportunity for the residents to purchase trees while simultaneously <br />providing the nurseries with an idea of how much material to bring to the event and hopefully <br />boosting their sales. <br /> <br />Recommendation: <br /> <br />The Board should be prepared to discuss vanous aspects of the expo event and provide <br />feedback/suggestions for future events. <br /> <br />EPB Action <br /> <br />Based on discussion. <br /> <br />EPB: 6/2/08 <br />