Agenda - Council - 02/24/2009 - Laserfiche WebLink

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HORNE'R RECOMMENDED APPROACH Based on the issues related to the Ramsey Town Center and questions that need to be answered, we would recommend the following three steps. 1. Market Audit (qualitative research) Conduct a Market Audit among various developers, contractors, economic development officials and other influencers to gauge current perceptions of Ramsey Town Center and test options to move the project forward. This process involves a series of confidential one-on-one interviews using apre-determined outline of questions and issues to probe. This format also allows for the flexibility to obtain other comments and perspectives that might be of value to the City. Himle Horner will conduct the following tasks: ~ ^ strategy discussion with Ramsey City officials ^ develop. audit questionnaire ^ identify ,potential interviewee list (with- City) of target persons to interview ^ finalize with City ^ schedule/conduct 17 - 22 in-depth/confidential interviews ^ assemble notes, outline key findings ^ prepared draft report that includes: = key findings - conclusions - recommendations - sample verbatim comments (without attribution) ^ present report to City 2. Community Survey (quantitative research) We would design and manage arandom-sample, scientific survey of Ramsey residents to test awareness and perceptions of the Ramsey Town Center project and views of its future role in the City's development. This survey could also include questions to measure community satisfaction, identify current issues, etc. Himle Horner would design the survey and conduct the analysis of the survey findings. We would recommend subcontracting with Decision Resources Ltd. (DRL) of Minneapolis to conduct the telephone interviews and the data tabulation.. DRL conducts more community surveys for Minnesota cities, counties and school districts than any other research firm in the state. Tasks include: ^ strategy discussion with Ramsey City officials ^ design survey questionnaire Page 2 of 11