Laserfiche WebLink
HORNER <br />DRL conducts survey: <br />- obtain sample of City residents <br />- conduct 400 completed telephone interviews <br />- tabulate the survey findings <br />- prepare cross-tab data tables <br />- cross-tabs would include demographics, 2-3 geographic splits of the City, etc. <br />HHI would analyze the data tables, outline findings <br />Prepare summary. report: <br />- key findings <br />- conclusions <br />- recommendations <br />present report to the City <br />3. Prepare Positioning and Plan <br />Based on the findings of the research, Himle Horner would develop options for positioning the Ramsey Town Center project. <br />In addition, an implementation plan would be prepared that identifies tactics the City could pursue to successfully advance to <br />the project to targeted audiences and influencers. Tactics in the plan would be prioritized based on the resources available <br />and whether the plan would be implemented solely by the City or, if some/all, of the plan would be managed by Himle Horner. <br />The plan would include the following components: <br />^ goals/objectives <br />^ audiences <br />^ overall positioning options <br />^ key messages <br />^ menu of possible tactics <br />^ timelines <br />^ benchmarks/accountabilities <br />Page 3 of 11 <br />