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<br />~ <br /> <br />LEVEL Insights™ Report <br />LEVEL Insights will define the areas of alignment that will help to achieve your <br />objectives. Through LEVEL Insights™, you discover why residents, merchants, <br />community leaders, investors and outside influencers behave in a particular way toward <br />your brand and products. In addition to informing the brand positions, this report <br />compares and contrasts responses to determine relative strengths and perceptual gaps <br />of Ramsey Town Center's brand, reputation and values. LEVEL will combine the <br />previously complete research in addition to the data from the brand positioning input <br />sessions to develop the Insight Report. <br /> <br />Positioning Statement Development <br />As an outcome of the positioning planning sessions, the Insight Report and previous <br />research, LEVEL will develop three to four positioning statement options for the Ramsey <br />Town Center brand. These positioning options will be tested in a focus group of Ramsey <br />Town Center stakeholders. <br /> <br />Focus Groups <br />LEVEL will test the brand positions in focus groups to ensure that we have built a clear <br />and distinctive position for the Ramsey Town Center brand. These groups validate not <br />only the relevance of the competitive brand position, but the specific language that best <br />conveys the positioning message. A position will be refined and finalized based on the <br />feedback from the focus groups. <br /> <br />Ramsey Town Center's Brand Steering Committee members are encouraged to attend <br />the focus session. This is an opportunity to hear the voice of your constituents in a <br />neutral venue and facilitated by a professional moderator. <br /> <br />LEVEL Language™ <br />LEVEL will test the language used in the positioning statements and additional verbiage <br />to uncover the precise language that will resonate with your customers. LEVEL <br />Language will help you create persuasive arguments based on clear, compelling <br />language your stakeholders understand and appreciate. By creating a unique <br />vocabulary of words that work, you will know you've maximized the impact of your <br />marketing investment. <br /> <br />L VEL <br />