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<br />v <br /> <br />y <br /> <br />w <br /> <br />A <br /> <br />y <br /> <br />B <br /> <br />R <br /> <br />A <br /> <br />N <br /> <br />D <br /> <br />s <br /> <br />T <br /> <br />R <br /> <br />A <br /> <br />T <br /> <br />E <br /> <br />G <br /> <br />y <br /> <br /> <br />VANTAGE: Critical Brand <br /> <br />DifferencE! Ii RelevancE! <br /> <br />Successful positioning involves differentiating your brand from <br />others in the same product or service category, with focused <br />attention on the brand's relevancy from a customer perspective. <br />Strong positioning strategies clarify marketplace intentions <br />relative to the competition and define ways to lead the category <br />and accelerate the brand while honoring the customer. <br /> <br />Vyway@ facilitates the development of your brand attributes and <br />advantages along with the desired customer attitudes that will <br />accelerate your brand's performance. We'll define brand drivers <br />and design customer touch points. These ideas and insights lead <br />to your brand essence and promise - the- very promise that <br />creates enduring brand loyalty and increasing brand equity. <br />