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<br />v <br /> <br />y <br /> <br />w <br /> <br />A <br /> <br />y <br /> <br />B <br /> <br />R <br /> <br />A <br /> <br />N <br /> <br />o <br /> <br />VOICE: Tactical Brand <br />Promise 8 Expression <br /> <br />Your brand voice is the unifying framework for all aspects of <br />brand expression to come together in harmony. This reflection <br />includes the language you integrate to define the brand; the visual <br />cues you use to promote the brand; the rituals you institute to <br />instill the brand; the stories you tell to authenticate the brand; <br />even the performance reviews you implement to ignite the brand. <br /> <br />Vyway@ will create core and promotional messaging platforms for <br />your various constituencies. We will design powerful graphic <br />identity systems for your brand. We'll determine the most <br />effective strategies for brand culturalization and communication. <br />We'll develop that necessary sense of belonging for your brand <br />communities. We'll create deep organizational alignment and <br />enduring marketplace acceleration for your brand. <br /> <br />5 <br /> <br />A <br /> <br />T <br /> <br />E <br /> <br />G <br /> <br />y <br /> <br /> <br />PH!OPHH: @!ereHira <br />