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<br />l <br />~: <br />:: <br />~' <br />~ <br />~ <br />~ <br />~ <br />1} <br />~ <br />f <br />~~ <br />" <br />~., <br />~ <br />f, To: <br />~ <br /> <br />I From: <br /> <br />!. Re: <br />~ <br />~ <br />~ <br />~ <br />B Dear David, <br />~ <br /> <br />~ ,l am excited to announce some important.and positive changes that are taking place to <br />i improve the overall experience and cost of exhibiting at RECon in 2010. As a result of <br />~ feedback from the Town Hall meeting at this year's conference, as' well as exhibitor feedback <br />[! compiled from our on-site and post-show surveys, the following changes will take place for <br />~ RECon 2010. ' <br />Ii <br />~ <br />~ <br /> <br /> <br />David Elvig <br /> <br />Michael. P. Kercheval, ICSC President and CEO <br /> <br />RECon 2010 <br /> <br />~ . New Schedule <br />~ <br />~ Official RECon opening hours will be changed with the Leasing Mall and Trade Expo opening on <br />fj Sunday, May 23 in the afternoon and closing at 5:00 pm on Tuesday, May 25. There will no <br />11 longer ~e leasing activity on Wednesday. <br />~ <br />fi <br />I <br />~ <br />ff <br />'! <br />R <br />~ <br />H <br />~ <br />~ <br /> <br />With the new schedule, the Leasing Mall and Trade Expo will open in the early afternoon on <br />Sunday and run until 6:00 pm. More educational sessions will be offered on Sunday during non- <br />compete times with the Leasing Mall and Trade Expo. Additionally, ther~ will be a recept.ion in <br />the Leasing Mall on Sunday evening. <br /> <br />Consolidation <br /> <br />~ To improve efficiency, we will be consolidating all elements o(R,ECon (Leasing Mall, Trade Expo, <br />I Educational Sessions, Meai Functions, etc.) into the Las Vegas Convention Center. (We will no <br />~ .Ionger utilize.the Las Vegas Hilton for educational sessions.) <br /> <br />Ii ~. Retailers and Developers will be located throughout the Central and South Halls. The <br />i! North Hall will no longer be'utilized. ' <br />u <br />~. . Trade Expo exhibitors will be clustered throughout the Leasing Mall according to industry <br />~ <br />I category. <br />~ . Educational sessions, general assemblies and meal functions will all be located in the <br />~ South Hall of the Convention Center. <br />~ <br />i <br />~ <br /> <br />Pricing For Exhibitors <br />lCSC has already successfully negotiated reductions in fees paid by exhibitors for drayage and <br />electrical. <br /> <br />. Leasing Mall prices will remain uncl1anged from 2009 (with the discounted rate of $8.25 <br /> <br />30 <br />