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<br />per square foot for ICSC members versus the regular rate of $25). <br />.. IeSC is working to negotiate'a reduction in rental fees. . <br />. More "Booth in a Box" turnkey options will be presented in 2010. <br />. Other cost saving measures are now being negotiated by Icse and any savings realized <br />will be passed along to exhibitors, <br /> <br />I am.confident that the changes we are implementing for REeon 2010 will not only make <br />attending the conference more cost efficient but also more productive for both exhibitors and <br />attendees. As always we welcome your feedback and suggestions on how we can improve this <br />important industry event. .. <br /> <br />Cordially yours, <br /> <br />Mic!1ael P. Kercheval <br />President and CEO <br />International Council of Shopping Centers <br /> <br />International Council of Shopping Centers, 1221 Avenue of the Americas (41 st Floor), New York, NY 10020-1099 <br />ph: +1 6467283800, fax: +1 7326941755, email: icsc@.icsc.orQ, www.icsc.oro <br /> <br />31 <br />