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March 10, 2010 ~ Volume 4 ~ No. 5 . Zoning Bulletin <br />the ban on off-site commercial arterial advertising that remain along the <br />City's roads do not undermine the constitutionality of the Zoning Res- <br />olution"'; and "the City is permitted `to value one type of commercial <br />speech over another."' <br />~ The Plaintiffs appealed. <br />II The Court's Decision: Judgment of district court affirmed. <br />The United States Court of Appeals, Second Circuit, held that the <br />City's Zoning Resolution was not unconstitutionally underinclusive. <br />'The court explained that the First Amendment protected communica- <br />tion that was "neither misleading nor related to unlawful activity." The <br />City could regulate such protected commercial speech if there was " `a <br />substantial interest to be achieved' by the restrictions." Hete, the City's <br />" `twin goals' of protecting the aesthetic appearance of [the City] and <br />maintaining traffic safety [were] `substantial government goals: " "The <br />challenged provisions of the City's Zoning Resolution would be found <br />constitutional if the restrictions: (I) directly advanced those. City inter- <br />ests;.and (2) were not more extensive than necessary to serve those inter- <br />ests." However, the restrictions need not be the "least restrictive means" <br />of advancing those interests. <br />As to claims of "unconstitutional underinclusiveness" (the crux of the <br />.complaints), the court explained that a regulation could be unconstitu- ~ ^`~ <br />tionally underinclusive if it: (1) "in effect restricts too little speech be- <br />cause its exemptions discriminate on the basis of the signs' messages' ; <br />(2) "draws arbitrary distinctions, or ... draws distinctions that `bear[ ] <br />no relationship whatsoever to the particular interests that the [C]ity has <br />asserted"; or (3) "contains exceptions that `undermine and counteract' <br />the [Ciry']s asserted interest." The latter two forms of underinclusiviry <br />were "at the heart" of the Plaintiffs' challenge. <br />The court rejected the Plaintiffs' argument that "the City violates the <br />[First Amendment] protections afforded commercial speech when it dis- <br />tinguishes between their signs or billboards and those. located on gov- <br />ernment property." The court said this argument failed because it was <br />"deaz that, despite its exceptions, New York City's Zoning Resolution <br />duectly advances its interests in traffic safety and aesthetics." Therefore, . <br />the exemptions were not "constitutionally problematic." <br />The court also rejected the Plaintiffs' argument that "the City's con- <br />. tract to permit coordinated advertising on street furniture makes the <br />Zoning Resolution unconstitutionally underinclusive." Here, the court <br />found that the "controlled advertising regime established by [the City's] <br />contract with Cemusa [was] sufficiently distinct from Plaintiffs' advertis- <br />ing that is subject to the zoning restrictions." <br />See also: Central Hudson Gas Pr Elec. Corp. v. Public Service Commis- `._ <br />sion of New York, 447 U.S. 557, 100 S. Ct. 2343, 65 L. Ed. 2d 341, 6 <br />Media L. Rep. (BNAf 1497, 34 Pub. Util. Rep. 4tfi (PURJ 178 (1980). <br />' 6 ©2010 Thomson Reuters <br />32 <br />