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The HRA discussed attendance at the ICSC and the benefits of having a booth and enough <br />attendees to make development contacts. <br />Darren Lazan, Landform, presented a budget of $27,127 that included registration for eight, <br />lodging, meals and entertainment, miscellaneous, two hosted dinners, travel, and a booth. <br />Economic Development Coordinator Sullivan stated the EDA had already authorized the <br />allocation for two staff members to attend and $2,000 for a booth. <br />Deputy City Administrator Nelson advised that six have pre-registered and reviewed their <br />names. <br />Chairperson Dehen stated he sees there is some benefit but questioned the need for eight to <br />attend this conference. <br />Commissioner Ramsey described the benefit of having enough attend that they can form groups <br />to make contacts and staff the booth. In addition, he felt there was benefit to have elected <br />officials in attendance when contacting developers. <br />Mr. Lazan reviewed the budget for a booth of $6,525, noting it can be scaled back and he expects <br />they will get an adjusted price. He described how the booth is set up, features it includes, and <br />that it is taken down and stored by the vendor. <br />Commissioner Look commented on the wholesale costs for a booth and raised the option for the <br />HRA to purchase a booth that can be utilized at City Hall. <br />Mr. Lazan stated that is a good idea for some conventions but the ICSC Conference requires you <br />to use their booths. He advised the City's 10' by 10' booth would be well placed, located across <br />from Bass Pro. <br />Commissioner Elvig stated he felt this booth budget was reasonable for this show. <br />Mr. Lazan made some suggestions to share a booth with others to economize. <br />HRA indicated they did not want to shaze booth space and discussed the valuable leads they got <br />from last year's ICSC Conference. <br />Economic Development Coordinator Sullivan advised of staff's follow up contacts with these <br />leads through emails and phone calls. <br />Mr. Lazan stated they put together 30 packages with construction schedules, the Town Center <br />location, and will finalize that package with a branded brochure and information. <br />The HRA discussed that this Conference is large, covering about 80 acres so it is a bit daunting <br />to adequately cover. <br />Housing and Redevelopment Authority /February 9, 2010 <br />Page 3 of 8 <br />