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Mr. Lazan agreed that eight is a large number to attend the Conference but would allow two to host the booth and three teams of two people to attend meetings and make contacts. Commissioner Ramsey offered to not attend to allow someone else to have the experience. Motion by Commissioner Elvig, seconded by Commissioner Ramsey, to approve the attendance of City Administrator Ulrich, Economic Development Coordinator Sullivan, Deputy City Administrator Nelson, Mayor Ramsey, and Councilmembers McGlone, Elvig, and Look at the ICSC Conference and establish a maximum budget of $27,127 to cover associated costs and marketing materials. Further discussion: Deputy City Administrator Nelson stated that either she or Economic Development Coordinator Sullivan will attend, not both. Chairperson Dehen stated the HRA needs to consider the value the City is getting and asked what other communities are doing. Commissioner Look stated a lot of cities were at the Chicago show. Commissioner Ramsey stated the number attending could be scaled back but having four groups of two allows one group to host the booth while others attend meetings. Chairperson Dehen stated his support to scale back the number because of the cost. Commissioner Elvig stated that at a previous convention they contacted Goldstar and then were able to come back again to get more information and ,Goldstar was impressed that Ramsey had sent elected officials and "meant business." The it broker for CVS had also asked how many elected officials Ramsey sent, was impressed, and !~ asked to see Ramsey's information. Economic Development Coordinator Sullivan pointed out one change is that the City now owns the land and can make the deal. Mr. Lazan stated his contract is for a fixed fee, plus expenses. Commissioner Elvig noted some funds will be coming from the EDA. Economic Development Coordinator Sullivan raised the option to have the HRA 'I cover one-half and the EDA cover one-half for the cost of the booth. Chairperson Dehen stated 'I it is all tax dollars regardless of the fund used. Motion carried. Voting Yes: Commissioners Elvig, Ramsey, Jeffrey, Look, and Wise. Voting No: Chairperson Dehen. Absent: Commissioner McGlone. Case #3: Authorize Budget for Marketing Material Development for Ramsey Town Center Deputy City Administrator Nelson reviewed the staff report and requested direction on a budget for marketing the Brand Strategy. Commissioner Look stated he was not impressed with the artwork presented, feeling it was "Arizona-ish." He stated it is not business-to-business but selling confidence to invest in Town Center and that you are not alone in that investment. Commissioner Elvig stated he also felt the presentation was weak and suggested meeting with VyWay to give examples of what Ramsey is looking for. Housing and Redevelopment Authority /February 9, 2010 Page 4 of 8