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Introduction <br />During the past year, the Ramsey City Council, Housing and Redevelopment Authority and Economic Development Authority have <br />worked to reposition property in Ramsey's downtown area for successful development during the economic recovery. A <br />comprehensive branding and planning process occurred, with input from local residents, businesses and economic development <br />experts. The result was "The COR" — an area that is becoming the "center of Ramsey" commercial, retail, residential and <br />recreational areas. <br />Momentum is already building at The COR, including: <br />• The addition of new businesses, restaurants and services to more than $100 million in previous development. <br />• Parks and amenities, including the new amphitheater and the Anoka County Growers Association Farmers Market. <br />• Extensive development preparation work including planning, legislative approval of tax increment financing and other work <br />for improved transit, highway and broadband access. <br />To continue the momentum, Ramsey announced the official <br />launch of The COR via a July 14 news release, and invited the <br />public to attend an outdoor concert on August 5 to open The <br />COR's newly completed amphitheater. In addition, the city <br />collaborated with the U. S. Department of Veterans Affairs and <br />Anoka County to announce the successful citing of a new VA <br />outpatient clinic at The COR. However, these announcements are <br />only the first steps toward building a strong foundation for the <br />long-term success of The COR. <br />The following plan outlines tools, strategies and tactics for August <br />— November, 2010 that will help Ramsey achieve the following <br />outcomes: <br />• Increase awareness of The COR, its momentum and <br />opportunities <br />• Broaden and strengthen business relationships to <br />open doors for development <br />• Build trust and confidence in The COR vision and <br />direction <br />• Increase public use of The COR amenities and <br />businesses <br />Key Points <br />• The COR offers a unique, exciting regional <br />destination for residents and visitors alike. <br />• The COR's new and innovative vision was <br />guided by citizen and business input and <br />already is attracting attention. <br />• Momentum is building at The COR. <br />• The city is committed to moving forward in a <br />way that is responsive to community needs <br />and the marketplace. <br />1 2010 Marketing and Communications Plan for The COR <br />