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THE <br />44.31:4 <br />• <br />• <br />111•14.411 4114.11,111.11,0,i <br />LAYING THE FOUNDATION FOR <br />LONG-TERM SUCCESS OF THE COR <br />(initial Launch Strategy Aug. -Nov. 2010) <br />PRIMARY TOOLS <br />• The COR launch <br />• Development <br />events <br />- VA <br />- Mina <br />- Parkland <br />DELIVERY <br />STRATEGIES <br />• Materials & Online/ <br />E-communication <br />• Resident <br />Education <br />• Business Outreach <br />and Partnerships <br />• Elected Official/ <br />Opinion Leader <br />Education <br />• Media Relations <br />411111111111111111111ft <br />AUDIENCES <br />• Local Residents <br />• Business Leaders <br />and Developers <br />- Local <br />- State/National <br />• Local Elected <br />Officials <br />• Opinion Leaders <br />‘11111111111111111a <br />OUTCOMES <br />• Increase awareness <br />of The COR, Its <br />momentum and <br />opportunities <br />• Broaden/strengthen <br />business <br />relationships to <br />open doors for <br />development <br />• Build trust and <br />confidence in <br />The COR vision <br />and direction <br />• Increase public <br />use of The COR <br />2 <br />2010 Marketing and Communications Plan for The COR <br />