08/31/10 Special - Laserfiche WebLink

Home

Materials and Online/E-Communication Outcomes: • Increase awareness of The COR, its momentum and opportunities • Broaden/strengthen business relationships to open doors for development • Build trust and confidence in The COR vision and direction • Increase public use of The COR Activity Audiences Notes Timeline Responsibility Printed materials (public) • Fact sheet • Postcard — project basics, allow email sign-ups; use as leave - behind at area locations • Display banners (for City Hall, events, etc.) Printed materials (business) • Review/update marketing materials as needed COR Web site • Complete suggested launch revisions • List of previous/new projects • Develop photo gallery; update with progress/ events • Post PDFs of materials • Add email sign-up and viral marketing functions • Residents • Local businesses • Local elected officials • Opinion leaders • Business leaders and developers • All audiences • Reinforce vision, messages, amenities, etc. • Drive traffic to Web site and encourage email sign-ups • Develop drop box locations to collect sign-ups • Reinforce vision, messages, amenities that will attract development attention and set The COR apart from others in the market (i.e. what are the biggest selling points?) • Develop site into the "home base" for project communication; promote site address in all printed/other communication • Incorporate opportunities for two-way communication (e.g. email sign-up, viral capabilities, to provide feedback to project, etc.) Early Aug. Aug. - Ongoing HHI develops content Initial updates: By HHI develops early Aug. content Ongoing updates 3 2010 Marketing and Communications Plan for The COR