Laserfiche WebLink
Activity Audiences <br />Notes Timeline Responsibility <br />COR Web site (cont'd.) <br />• Include archived list of <br />database emails in <br />News and Events <br />• Ongoing updates as <br />milestones and <br />announcements occur <br />Web widget <br />• Create electronic button <br />that links to <br />coratramsey.com <br />City Web site <br />• Maintain centralized <br />Web button on home <br />page <br />E-Communication <br />• Continue to build <br />database of project <br />supporters <br />• Use regular emails to <br />communicate news and <br />events <br />• Incorporate viral <br />component to all emails <br />• Business leaders <br />and developers <br />• All audiences <br />• During outreach to businesses, organizations, <br />blogs, etc., request inclusion of the widget on <br />Web sites and blog sites <br />• Provide easy -to -find link to The COR Web site Completed <br />• Residents • Utilize email distribution list to develop <br />• Business leaders informed and engaged group of project <br />and developers supporters <br />• Divide list between residents, and business <br />leaders and developers; many messages will <br />be sent to all emails, while some should be <br />focused toward individual audiences <br />• Use every interaction with audiences as an <br />opportunity to recruit members to the database <br />• Urge current supporters to recruit additional <br />supporters/communicate to their networks <br />• Communicate via email at least once per 4-6 <br />weeks but no more than 2-3 times per month <br />Ongoing <br />4 2010 Marketing and Communications Plan for The COR <br />