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Activity Audiences <br />Notes Timeline Responsibility <br />New residents <br />• Letter or postcard — <br />welcome to city; <br />provide update on The <br />COR; invite to sign-up <br />on email list <br />• Meet with and provide <br />materials to local real <br />estate offices <br />Social networking/other • Residents <br />• Facebook updates, • Business leaders <br />discussion starters, and developers <br />event invites <br />• Twitter updates <br />• Update Wikipedia <br />entry/add COR info. <br />Outreach through COR • Residents <br />businesses <br />• Postcard/brochure <br />leave behinds <br />• Table tents at local <br />restaurants, coffee <br />shops <br />• Residents <br />• Begin to establish The COR as a key reason <br />to make Ramsey home <br />• Work with Realtors to distribute info. about <br />The COR, link to coratramsey.com, and <br />promote The COR in their own marketing <br />• Facebook and Twitter can be effective for <br />providing information, updates and attracting <br />project followers. However, to be effective, <br />it's critical to maintain these regularly. <br />• Place information about The COR where <br />residents gather. Include Web site address <br />and promote email list <br />• Include postcard drop boxes <br />Oct. <br />Ongoing <br />Nov. <br />Business Outreach and Partnerships <br />Outcomes: <br />• Increase awareness of The COR, its momentum and opportunities <br />• Broaden and strengthen business relationships to open doors for development <br />• Build trust and confidence in The COR vision and direction <br />6 2010 Marketing and Communications Plan for The COR <br />