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Activity <br />Audiences <br />Notes Timeline Responsibility <br />PowerPoint presentation <br />• For business and <br />professional <br />audiences <br />Business presentations <br />• Schedule and conduct <br />outreach presentations <br />to business groups <br />(e.g. chambers, <br />Rotaries, tourism <br />orgs.) <br />Newsletter/e-list articles <br />• Draft project updates <br />for inclusion in org. <br />newsletters/e- <br />communications <br />• Conduct outreach to <br />seek newsletter <br />placement, widget link <br />or other opportunities <br />Economic development <br />outreach/networking <br />• Bus Tour <br />/CSC <br />• Submit news <br />releases/project <br />updates for online <br />news <br />• Global Shopping <br />Center Directory <br />Additional networking <br />opportunities <br />• Business leaders <br />and developers <br />Residents <br />Business leaders <br />and developers <br />Opinion leaders <br />Business leaders <br />and developers <br />Opinion leaders <br />• Business leaders <br />and developers <br />Provide overview and update of progress at <br />The COR <br />Reinforce The COR's strengths and <br />opportunities <br />For some audiences, use as opportunity to <br />educate (e.g. why and how the city got <br />involved, lessons teamed, etc.) vs. a sales <br />pitch <br />Encourage email sign-ups or direct contact <br />for more information <br />Distribute fact sheet or postcard (high-level <br />info. that directs to Web site) <br />Primarily informational; avoid too much of a <br />sales pitch <br />Collect email sign-ups/distribute contact info. <br />for business opportunities <br />Develop 2 newsletter options (75-100 words, <br />150-250 words) <br />Include outreach to local and national <br />organizations <br />Consider presentation or conference/trade <br />show opportunities <br />Stay connected: provide updates on progress <br />when warranted <br />Aug. <br />Sept. — Nov. <br />Early Sept. <br />Ongoing <br />Invite leaders to tour The COR. Begin at new Early Oct. <br />COR restaurant/other location with the <br />business PowerPoint presentation. Continue Ongoing <br />with bus tour to highlight project approach, <br />opportunities and lessons learned. <br />Incorporate Ramsey Star Express bus to <br />highlight transit connections <br />■ Tap into existing networks/memberships to <br />connect with leaders and developers <br />■ Consider opportunities to position Ramsey <br />as a leader in visionary TOD design in MN <br />(building reputation and trust will increase <br />attention) <br />7 2010 Marketing and Communications Plan for The COR <br />