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Activity <br />Audiences <br />Notes Timeline Responsibility <br />Economic development <br />outreach/networking <br />(cont'd.) <br />Economic Development <br />Assn. of MN <br />• 8/19 Rooftop <br />Networking Event <br />• Newsletter and/or web <br />link <br />• Other info./networking <br />opportunities <br />• Business leaders <br />and developers <br />• Tap into existing networks and association <br />memberships to connect with business <br />leaders and developers <br />• Consider opportunities to position Ramsey <br />as a leader in visionary TOD design in MN <br />(building reputation and trust will ultimately <br />increase attention) <br />8/19 <br />Ongoing <br />Elected Official/Opinion Leader Education <br />Outcomes: <br />• Increase awareness of The COR, its momentum and opportunities <br />• Build trust and confidence in The COR vision and direction <br />Activity Audiences <br />Policymaker outreach <br />• Letter to county board, <br />Metropolitan Council <br />and regional state <br />legislators and key <br />candidates <br />• Periodic visits/ <br />presentations to <br />provide project <br />updates, negotiate <br />future improvements <br />• Post -election letter to <br />elected officials <br />• Elected officials <br />Notes <br />Initial letter: Provide update on progress and <br />thank policymakers for their support and <br />actions to help make The COR succeed; <br />insert one -page fact sheet <br />• Post -election letter: Congratulate elected <br />officials; remind/update about The COR <br />progress (incumbents) and introduce/update <br />about The COR (to newly elected officials); <br />set the stage for legislative action if needed <br />Timeline Responsibility <br />Letter: Aug. <br />Updates: Ongoing <br />Post -election letter: <br />Mid -Nov. <br />8 2010 Marketing and Communications Plan for The COR <br />