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Activity Audiences <br />Notes Timeline Responsibility <br />Legislative session <br />planning <br />Goals for 2011 <br />■ Outline outreach/ <br />communications plan <br />Opinion leader outreach • Opinion leaders <br />• Develop/prioritize list <br />of local and state <br />opinion leaders <br />■ Initiate relationships <br />via face-to-face <br />meeting <br />• Follow-up discussions, <br />emails or letters as <br />project progresses <br />■ Engage in decision - <br />making or other <br />opportunities <br />Engagement • Elected officials <br />• Events, presentations • Opinion leaders <br />or other opportunities <br />Develop goals, strategies and outreach/ <br />education plan to seek 2011 legislation if <br />necessary <br />Engage The COR email list (i.e. local <br />residents and businesses) to support <br />legislation if necessary/appropriate <br />Build and maintain relationships that will help Sept. - Ongoing <br />The COR succeed in business, local/state <br />govemment and with the local community <br />Ultimately, engagement may include media <br />relations, development leads, public policy or <br />other opportunities <br />Invite elected officials and opinion leaders, as <br />appropriate, to participate in public events or <br />announcements about The COR <br />Thank elected officials and opinion leaders <br />for their support and leadership at every <br />opportunity <br />Nov. <br />Ongoing <br />Media Relations <br />Outcomes: <br />• Increase awareness of The COR, its momentum and opportunities <br />■ Broaden/strengthen business relationships to open doors for development <br />• Build trust and confidence in The COR vision and direction <br />• Increase public use of The COR <br />9 2010 Marketing and Communications Plan for The COR <br />