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Activity Audiences <br />Events/Announcements <br />• Amphitheater concert <br />■ Allina, VA ground- <br />breakings <br />■ New park opening <br />• Future COR <br />announcements <br />News Releases <br />• Events/announcements <br />• Groundbreakings <br />■ All audiences <br />■ All audiences <br />Targeted media outreach ■ <br />• Business columnists <br />• Specialty publications <br />MPR sponsorship <br />Notes Timeline Responsibility <br />■ City -initiated events: incorporate brief <br />program or remarks welcoming attendees to <br />The COR, highlighting key points and <br />building excitement about project <br />momentum; distribute materials; collect <br />emails <br />• Allina, VA or other groundbreakings: Seek <br />inclusion of city representative to welcome <br />new business and briefly highlight The COR <br />■ Groundbreakings or private company <br />announcements: consider separate city news <br />release or inclusion of city and COR info. in <br />private company release <br />■ Work with announcing organization to <br />coordinate media response, The COR <br />spokespeople and other information <br />disseminated to media <br />• Distribute project news and updates to local <br />and business media lists via email; make <br />follow-up calls <br />• Post all releases to City of Ramsey and <br />coratramsey.com Web sites <br />Businesses and • Work with individual columnists and <br />developers specialty/trade reporters to develop stories <br />about The COR, development or other topics <br />that appeal to their target audiences <br />• Communicate about Ramsey and The COR <br />leadership and unique approach in the <br />region/state <br />■ Business leaders • Opportunity to improve name recognition of <br />■ Opinion leaders <br />The COR and promote coratramsey.com <br />Concert: 8/5 <br />Allina: Aug. <br />VA: Fall <br />As scheduled <br />Allina: Aug <br />VA: Fall <br />As appropriate <br />Ongoing <br />Around fall <br />announcement or <br />ground breaking <br />10 2010 Marketing and Communications Plan for The COR <br />