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method but if we spent $10,000 on creating this and $10,000 to print — we better make sure we have the money to put the books together. Mr. Lazan talked about how this could be done from his office and that he would propose giving Ramsey three shelves; spend $30,000 of our $50,000 on this material. Motion carried. All voted in favor. With regard to the 2011 ICSC Vegas conference, Ms. Nelson stated that in 2009, the City sent a group to the ICSC conference and in 2010, we had our soft brand rollout at the conference. We had a nice presence in 2010 and she said she would like to step that up this year. She suggested three members of the development team and three members of the HRA to go. There is money budgeted for travel, lodging, etc. It would cost about $20,000 to do all that. Mr. Lazan stated he drafted a budget for two Development Team members and three HRA members plus Cronk and Greeby will be out there. We are not paying their registration or anything. He did include a hosted dinner in the proposed budget. He noted he upped the price for the booth but using the same furnishings and he budgeted $1,000 for food in the booth. He added for an upgrade to graphics and shipping to and from Vegas. $500 was allocated to laser printing for the books for out there. That equals about $19,000 and last year is was about $29,000. He stated he would like feedback on the number of attendees and the idea of stepping up the booth. Commissioner Wise asked if the $2,800 more is just for pretty walls on the booth. Mr. Lazan replied that it's bigger too and a nicer — better location. Commissioner Ramsey stated you get lost real quick if you have a plain Jane booth. Commissioner Backous stated he did not have a problem spending heavily on the booth, etc., but wondered if we really need that many people out there. Commissioner Elvig stated he would double the amount, to which Commissioner McGlone added that was a real workout with the amount of people that went last year. Commissioner Tossey inquired if anything tangible came out of this conference yet. Mr. Lazan gave some examples of what has come out of this. He stated do you go there and leave with a pocketful of contractors — not these days — but attendance definitely has value. Commissioner Ramsey stated that last year he was concerned about four people going but it was very busy. Commissioner Backous asked the group who went to describe a typical day. Mr. Lazan did so. Commissioner Backous inquired how many contacts came out of this to which Ms. Nelson replied 170 or so. Housing and Redevelopment Authority / February 1, 2011 Page 7 of 12