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of the plan is underway for the ICSC Vegas Conference 2011. She turned the discussion over to Mr. Lazan. Mr. Lazan stated that he wanted to talk about a collateral marketing system — it's made up of a professional high grade printing product. You can print on demand — it's a custom product — an evolving marketing system. He presented an example. We put together a rough book and went out for cost and it came back pretty expensive. He felt there is a need for some printed precut and showed a rough draft and a price they came back with. He stated this is probably a $30,000 product and he is asking for money tonight so the graphic artist can put this together - a proposal for the marketing side. The whole project is at $12,000. $3,000 was previously approved for the website and it will take about $9,000 to finish the website and finish this book. Commissioner Backous stated he cannot go back to his company and ask for more marketing money — that is his cost. He thought the marketing part was what Mr. Lazan was doing and he couldn't understand why this was the City's expense. Mr. Lazan explained that we can have this discussion. We sliced it a certain way — his (Lazan) time is included in this but the product cost is the City's. The marketing firm and the attorney are paid for by the HRA — these pieces all stay with the City. That's the way we structured the contract — all things stay with the project. Commissioner Elvig stated he appreciates the comprehensiveness of this and added that this is a big expensive book. People who are really interested are going to check everything out. He thought there should be a CD, photos, videos, etc. Commissioner McGlone stated he would question the value of a CD; this thing is alive and moveable. Commissioner Elvig commented that he thought the video side of it could be more generic. Mr. Lazan stated that he feels the venue is the website. Commissioner Ramsey stated that people were impressed by the DVD's; however, we could do a flash drive. Motion by Commissioner Elvig and seconded by Commissioner Ramsey to approve the $12,000 for graphics — the $3,000 that's already spent and the $9,000 left and to go with Sharp Creative. Further discussion: Chairperson Jeffrey stated he is a little concerned that the HRA is approving $10,000 and now in a little while, we will be talking about more money. Ms. Nelson stated this is the HRA budget. In 2011, we budgeted $50,000 for marketing and $20,000 for travel. This has been budgeted but we wanted to bring it forward to review with you this proposal. We need to make a determination about how much to print. This does not include the printing work — we can work on that. Mr. Lazan stated we can run the budget on printing 500 books - $7,000 to $10,000. The question is for $7,000 to $10,000, how much interactive stuff could we do and maybe just do a minimum printed product. Chairperson Jeffrey stated he likes the system Housing and Redevelopment Authority / February 1, 2011 Page 6of12