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Mr. Lazan stated that the HRA needs to submit this plan to the City Council for approval and once it is adopted, this replaces the old development plan and all the other stuff will flow from that. Commissioner Tossey asked if we aren't really making more housing units. Mr. Lazan responded that we are actually down to half. Commissioner Wise stated that in talking about selling property go get money for the park — what amount will it take for the park or can we use some of that money for infrastructure. Mr. Lazan stated that the rule of thumb is 1/3 land, 1/3 transaction costs, and 1/3 profit for the developer. If you take 2/3 and sell it all, there's a different number. This land you did not anticipate selling so you have 2/3 available to send downstream for the park. Commissioner Ramsey stated we still need a dog park. Commissioner McGlone stated that these residents are all worked up for a park that was never really dedicated as a park. Take a lesson from that and be very careful what we draw on maps. Mr. Lazan stated that the remainder stays mostly the same. Looking at the A, B, C, and D parking districts — D will most likely be private. Mr. Lazan continued that we are asking for the HRA's approval to submit the application to the City Council for approval /adoption of the new development plan. Discussion ensued relating to the public process. Commissioner Elvig suggested hosting an open house. Motion by Commissioner Elvig and seconded by Commissioner Ramsey to approve the draft plans submitted by staff and that the HRA asks Council to support them. Motion carried. All voted in favor. 2) Consider Proposal to Complete COR Marketing Package and 2011 ICSC Conference Attendance Deputy City Administrator Nelson stated that as part of the preparations for the ICSC Conference in 2010, marketing materials were prepared to represent The COR. The Development Management Team has continued to work on the marketing materials within the budget that was provided for in 2010. We are proposing to take the next step in completing the marketing package. She noted that a proposal from Sharp Creative was attached to this case for discussion and consideration. She reported that a large amount of time has been spent on the marketing She stated that the piece that's not addressed in the case is the production side. She asked the HRA to consider what they might like — paper — electronic — or both. The other piece Housing and Redevelopment Authority / February 1, 2011 Page 5 of 12