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Communit lLY <br />Site Comparison <br />Trade Area Segmentation <br />City of <br />RAMSEY <br />This side by side comparison of the two trade areas shows the compositions and <br />characteristics of the households to be very similar. This is not unusual and can be <br />expected in an area with potential sites in close proximity. Both trade areas have the same <br />segmentation, but some segments are dominant in one trade area, and not the other. <br />21% <br />24% <br />21% <br />18% <br />15% <br />12% <br />9% <br />6% <br />3% <br />0% <br />Trade Area Comparison <br />State Hwy 47 & 167th Ave - Armstrong Blvd & Sunwood Dr <br />1 2 3 4 5 6 1 8 9 10 11 12 13 14 15 16 11 18 19 20 21 22 23 24 25 26 21 28 29 30 31 32 33 34 35 36 31 38 39 40 41 42 43 44 45 46 41 48 49 50 51 52 53 54 55 56 51 58 59 60 61 62 63 64 65 66 <br />2- Minute Trade Area Statistics <br />Trade Potential Variables <br />Site <br />Estimated Household Count 14,733 <br />Number of Households in Dominant 9,092 <br />Traffic Count 9,600 <br />Total Demand $754,662,615 <br />Actual Sales $562,622,535 <br />Leakage/Surplus Total ($192,040,080) <br />Site 2 <br />13,554 <br />7,615 <br />39,000 <br />$1,26 3,042,337 <br />$1,561,717,215 <br />$298,674,878 <br />-ounce: Claritas, Inc, RETAIL MARKET POWER, PRIZM® NE, © 2008 <br />6 <br />