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The direct mail brochure should also include some of the same .information, except we may want to <br />expand upon each of these virtues. The flyer may also want to include a map showing the area, <br />and some of the Current business residents that the City has worked with in developing other sites, <br />such as Sharp Construction, ParaBody, Detail Tool and Engineering, and Mate Punch and Die. <br /> <br />This brochure could also include a tear-off card that could be returned for additional information on <br />specific areas of interest. Upon receiving a request for information, a certain course of action <br />could be developed. This could include the use of a number other than the main 427-1410 <br />number, such as 427-8591, which would allow for some tracking of contacts. The contacts would <br />also be handled Slightly different to allow for tracking of leads. This system could include the <br />following: <br /> <br />1) <br /> <br />After phone contact or receipt of a request of tear-off card, a letter would be generated with <br />the requested information. <br /> <br />2) <br /> <br />A week to 10 days after the letter and requested information is mailed, the party would be <br />contacted. <br /> <br />3) <br /> <br />During this second contact, a meeting would be arranged if the party was still interested. If <br />they are not interested, than the reason for no additional interest Would be recorded. If <br />there would be an opportunity for future interest, they would be kept on file and contacted <br />at a later date. <br /> <br />4) <br /> <br />If a meeting is arranged, the City would develop a preliminary site location and project the <br />possible a~sistance that would be available. The City would also provide, if requested, <br />names of Possible f'm'ns to construct the facility. If the process would continue, then it <br />would proceed to the normal site plan approval process. This would include approval of <br />any possible financial assistance packages by the City Council/Economic Development <br />Authority. <br /> <br />This program would be monitored by the u'acking of calls on a quarterly basis which would allow <br />for the City to review the success or failure of the ads. The direct mailer would have the ability to <br />use the number of cards returned for additional information and the calls generated. If it is found <br />that one ad is less successful than another, than it could be discontinued. <br /> <br />7 <br /> <br /> <br />