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THE <br />C FT V: <br />LAYING THE FOUNDATION FOR <br />LONG-TERM SUCCESS OF THE COR <br />(initial Launch Strategy — Aug. -Nov. 2010) <br />PRIMARY TOOLS <br />• The COR launch <br />Development <br />events <br />— VA <br />— Allina <br />Parkland <br />DELIVERY <br />STRATEGIES <br />• Materials & Online! <br />E-communication <br />• Resident <br />Education <br />• Business Outreach <br />and Partnerships <br />• Elected Official/ <br />Opinion Leader <br />Education <br />• Media Relations <br />AUDIENCES <br />• Local Residents <br />Business Leaders <br />and Developers <br />— Local <br />— Starellklarlonal <br />• Local Elected <br />Officials <br />• Opinion Leaders <br />OUTCOMES <br />Increase awareness <br />of The COR, its <br />momentum and <br />opportunities <br />Broaden/strength en <br />business <br />relationships to <br />open doors for <br />development <br />• Build trust and <br />confidence in <br />The COR vision <br />and direction <br />Increase public <br />use of The COR <br />2 <br />2010 Marketing and Communications Plan for The COR <br />