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Materials and Online/E-Communication <br />Outcomes: <br />■ Increase awareness of The COR, its momentum and opportunities <br />■ Broaden/strengthen business relationships to open doors for development <br />■ Build trust and confidence in The COR vision and direction <br />■ Increase public use of The COR <br />Activity <br />Audiences <br />Notes <br />Timeline Responsibility <br />Printed materials <br />(public) <br />■ Fact sheet <br />■ Postcard — project <br />basics, allow email <br />sign-ups; use as leave - <br />behind at area locations <br />■ Display banners (for <br />City Hall, events, etc.) <br />Printed materials <br />(business) <br />■ Review/update <br />marketing materials as <br />needed <br />COR Web site <br />■ Complete suggested <br />launch revisions <br />■ List of previous/new <br />projects <br />■ Develop photo gallery; <br />update with progress/ <br />events <br />■ Post PDFs of materials <br />■ Add email sign-up and <br />viral marketing <br />functions <br />■ Residents <br />■ Local businesses <br />■ Local elected <br />officials <br />■ Opinion leaders <br />■ Business leaders <br />and developers <br />■ All audiences <br />■ Reinforce vision, messages, amenities, etc. <br />■ Drive traffic to Web site and encourage email <br />sign-ups <br />■ Develop drop box locations to collect sign-ups <br />■ Reinforce vision, messages, amenities that will <br />attract development attention and set The COR <br />apart from others in the market (i.e. what are <br />the biggest selling points?) <br />■ Develop site into the "home base" for project <br />communication; promote site address in all <br />printed/other communication <br />■ Incorporate opportunities for two-way <br />communication (e.g. email sign-up, viral <br />capabilities, to provide feedback to project, etc.) <br />Aug. <br />Aug. - Ongoing <br />HHI develops <br />content <br />Initial updates: HHI develops <br />Aug. content <br />Ongoing updates <br />3 2010 Marketing and Communications Plan for The COR <br />