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Activity Audiences <br />Notes Timeline Responsibility <br />COR Web site (cont'd.) <br />■ Include archived list of <br />database emails in <br />News and Events <br />■ Ongoing updates as <br />milestones and <br />announcements occur <br />Web widget <br />■ Create electronic button <br />that links to <br />coratramsey.com <br />City Web site <br />■ Maintain centralized <br />Web button on home <br />page <br />E-Communication <br />■ Continue to build <br />database of project <br />supporters <br />■ Use regular emails to <br />communicate news and <br />events <br />■ Incorporate viral <br />component to all emails <br />■ Business leaders <br />and developers <br />■ All audiences <br />■ During outreach to businesses, organizations, <br />blogs, etc., request inclusion of the widget on <br />Web sites and blog sites <br />■ Provide easy -to -find link to The COR Web site Completed <br />■ Residents ■ Utilize email distribution list to develop <br />■ Business leaders informed and engaged group of project <br />and developers supporters <br />■ Divide list between residents, and business <br />leaders and developers; many messages will <br />be sent to all emails, while some should be <br />focused toward individual audiences <br />■ Use every interaction with audiences as an <br />opportunity to recruit members to the database <br />■ Urge current supporters to recruit additional <br />supporters/communicate to their networks <br />■ Communicate via email at least once per 4-6 <br />weeks but no more than 2-3 times per month <br />Ongoing <br />4 2010 Marketing and Communications Plan for The COR <br />