08/09/11 - Laserfiche WebLink

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Outcomes: • Increase awareness of The COR, its momentum and opportunities • Build trust and confidence in The COR vision and direction • Increase public use of The COR Activity Audiences Notes Timeline Responsibility Resident publications • Ramsey resident newsletter • Anoka County newsletter Events • Distribute materials • Collect email sign-ups • Display banners Visioning/steering committee participants • Letter — thank you and update on project; invite to sign-up on email list; urge recruitment of others to list • Periodic project updates or additional input opportunities if available (beyond emails) • Residents • Local business leaders and developers • Residents • Local business leaders and developers • Residents • Business leaders and developers • Story and photos about the VA announcement, COR launch and amphitheater event • Periodic updates on project progress, key announcements and milestones, etc. • Incorporate key points when possible • Aug. 5 concert: Brief program/remarks to thank community leaders and provide update/ overview of The COR; unveil brand • Use as opportunity to tell the story of The COR • Primary objectives: provide information, respond to questions and build email list • Participants are potentially more invested in project and may be/become opinion leaders so it's important to keep them engaged and provide more personal communication if possible • Where appropriate, include in opinion leader outreach Aug. Ongoing as progress permits 8/3: National Night Out (completed) 8/5: Amphitheater Concert (completed) 9/18 - 19: Happy Days Through Oct.: Farmers Market Aug. Ongoing 5 2010 Marketing and Communications Plan for The COR