Laserfiche WebLink
GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Partner with recreational organizations other than bicycling groups. <br />Seek support from outfitters and related businesses. <br />X\ <br />, <br />\ , <br />Partner with organizations with fundraising experience and appeal. <br />Begin and end rides in communities that can be engaged in the fundraising efforts. <br />XX <br />Tailor the ride and the promotion to the specific celebrity. <br />Lead a broader effort across many communities with local celebrities - "Ride with the <br />Mayors." <br />Target Audience: Non -bicyclists as well as all bicyclists may be enticed to try a ride. <br />X <br />X <br />Invite the media in to ride and write about the experience. <br />Highlight a particular season, or destination area, or combine with other events in <br />Minnesota. <br />Target Audience: Tour planners as well as bicyclists. <br />X <br />X <br />Target Audience: A variety of officials: elected officials, funders, rangers, police, <br />school officials. <br />Link to other events or highlight Minnesota amenities. <br />Highlight a particular season, destination area, or segment. <br />X <br />X <br />Partner with an active living organization or a school/college. <br />Partner with a Safe Routes to School effort or a bike to work week. <br />Present information on the economic, social, public health, and aesthetic benefits of <br />bicycling to a community. <br />Target Audience: Motor vehicle drivers, residents, bicyclists, law enforcement. <br />XX <br />Timing: Late spring at the start of the primary bicycling season and late summer just <br />before the academic year begins. <br />NUDIENCE <br />STRATEGY <br />PARTNERS <br />