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GOALS <br />Raise Attract Facilitate Enhance <br />awareness users trip trip <br />planning experience <br />X <br />X <br />X <br />X <br />X <br />X <br />X <br />X <br />X <br />X <br />IMPLEMENTATION / CONSIDERATIONS <br />Provide key announcements in state, regional and local papers. Announce the MRT <br />opening, ribbon cuttings and MRT events. <br />Profile bicyclists in Minnesota. <br />Profile Minnesota bikeways. <br />Feature the Mississippi River Trail, the MRT history, interviews with riders, or <br />interviews with local communities on the effects the MRT has had. <br />Feature a trial diary story from beginning to end in Minnesota or organize a contest <br />for articles from riders. Highlight MRT communities and attractions. <br />Target audience: This will depend on the magazine. Avid bicyclists are more likely to <br />read bicycling oriented magazines. Casual bicyclists and other residents may become <br />interested in the MRT through more general publications. <br />Example publications: Minnesota Trails, Big River Magazine, Minnesota Monthly, <br />Minneapolis St. Paul Magazine, American Bicyclists, Bicycling. <br />Contact recognized authors about the potential adventures and experiences found <br />along the river and MRT. <br />Example publications: Non-fiction books featuring outdoor experiences in Minnesota <br />or travel literature. <br />Provide detailed information and suggestions about bicycling in Minnesota, including <br />attractions, communities, accommodations, and route conditions. <br />Send links and trail information to be included in popular travel guides. <br />Taraet Audience: Tour operators and all bicyclists. <br />Example publications: Minnesota Explorer, Minnesota Travel Guide, Minnesota Biking <br />Guide. <br />CT <br />AUDIENCE ISTRATEGYI PARTNERS SUPPORT <br />