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Raise <br />awareness <br />x <br />x <br />x <br />x <br />x <br />GOALS <br />Attract <br />users <br />X <br />X <br />X <br />X <br />x <br />Facilitate <br />trip <br />planning <br />x <br />x <br />x <br />x <br />x <br />Enhance <br />trip <br />experience <br />x <br />x <br />x <br />x <br />x <br />x <br />IMPLEMENTATION / CONSIDERATIONS <br />Send MRT links and bikeway information to tourism organizations for website <br />postings. Encourage tourism organizations and agencies to include the MRT in <br />itineraries and promotions of other statewide attractions. <br />Example websites: Tour Minnesota Association, Metro Tourism Committee and <br />Minnesota Heartland Tourism Association. See the Informational Support section for <br />additional listings of tourism organizations. <br />Send MRT links and information to bicycling websites. <br />Example websites: https://mntrails.com, www.Bikelv.com, <br />www.adventurecycling.orq. See Appendix for additional listings. <br />Send MRT information to internet map websites. Update route information as <br />needed. <br />Taraet Audience: Multimodal trip planners and transportation related businesses, as <br />well as all bicyclists. <br />Example Map Websites: Google Maps, Mapquest, Bing, Map My Route, Cyclopath. <br />List and purchase key search words for various search engines. <br />Examples: Google, Yahoo, Safari. <br />Identify critical route information and team with a software developer such as Apple. <br />Taraet Audience: Avid bicyclists and bicyclists on tours may find this especially <br />helpful. <br />Develop audio tours per destination area/key theme. <br />Taraet Audience: Avid and casual bicyclists, tour groups, or bicyclists seeking <br />enrichment. See the Lifecycle of a Bicyclist Table in the Target Audience section. <br />PRODUCT AUDIENCE ISTRATEGYI PARTNERS SUPPOR <br />