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GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Xx <br />\ , <br />\ x , <br />Send route information and establish contact with tour groups. <br />Example Tour Groups: Adventure Cycling Association and Cycle America. <br />Target Audience: National Bicycle Tour Directors Association, avid and touring <br />bicyclists are typically the main customers. <br />��// <br />/X <br />��// <br />/X <br />��// <br />/X <br />Send route information and establish contact with tour groups. Encourage tour <br />groups to include the MRT as an attraction even on non -bicycling oriented tours. <br />Example Tour Groups: Trek, Vermont Tours. <br />XX <br />X <br />X <br />Seek a Fortune 500 company to support the MRT and sponsor specific events at the <br />national level. <br />Example resource/business partnership: Nature Valley Bicycle Festival. <br />X <br />Determine tangible certification criteria that can be easily measured to identify a <br />business as MRT certified. Also develop benefits of becoming certified. <br />Target Audience: Businesses on or near the MRT route. <br />i2ODUC' SUDIENCE <br />STRATEGY <br />PARTNERS <br />