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G TOOLBOX <br />I Level Marketing Strategies <br />GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Highlight the MRT as a new attraction in all updated material. Distribute at public <br />offices, libraries, community centers, schools, hospitals, bicycle advocacy groups, and <br />city/county websites. <br />Work with the business community to have maps available at restaurants, hotels, <br />outfitters and other businesses that might attract bicyclists. <br />Target Audience: Include government officials, Chamber of Commerce and Visitor <br />Xx <br />X <br />X <br />and Convention Bureaus in efforts. <br />Distribute at public offices, libraries, community centers, schools, hospitals, bicycle <br />advocacy groups, and city/county websites. <br />Work with the business community to have maps available at restaurants, hotels, <br />outfitters and other businesses that might attract bicyclists. <br />' <br />X <br />X <br />X <br />Distribute at public offices, libraries, community center, hotels, visitor information <br />centers, and schools. <br />Work with businesses to distribute brochures, post in windows, incorporate as <br />placemats etc. <br />Sample destination area maps and descriptions have been provided in this marketing <br />toolbox and are available for use. See the Setting section. <br />X <br />X <br />X <br />X <br />Incorporate unique area attractions and promote a strong local and regional identity. <br />Integrate MRT trips with local and regional bikeways. <br />Collaborate with businesses along the route. <br />Distribute at public offices, libraries, businesses, community centers and schools. <br />Target Audience: All bicyclists, all tourism offices. <br />X <br />JCT <br />kUDIENCE <br />STRATEGYI PARTNERS <br />