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GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Develop and audio tour per destination area/key theme. <br />Target Audience: See the Lifecycle of a Bicyclist Table. Consider a audio tour for a <br />X <br />touring bicyclist from out of town, and a different one for a local day tripping <br />bicyclist. <br />Take concrete steps to provide a community that is welcoming to and supportive of <br />bicyclists. <br />Encourage and promote bicycle tourism within your community. Become known <br />through this system of recognition that can also have economic impact and <br />encourage physical activity. <br />Timeline: Applications are due twice a year in February and July. <br />\/ <br />/� <br />\/ <br />/� <br />\/ <br />/� <br />Visit the League of American Bicyclists to see steps to quality and apply <br />(www. bi keleague.org/programs/bicyclefriendlyamerica/communities). <br />PRODUCT SUDIENCE <br />STRATEGY <br />PARTNERS SUPPORT <br />Page 6-12 <br />