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G TOOLBOX <br />g Strategies <br />GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Distribute maps, brochures, itineraries and MRT literature. <br />Target Audience: Customers may become aware of the MRT through brochure and <br />X <br />X <br />map availability. Many bicyclists who patronize a business will want to find out more <br />information about bicycling support and amenities within the area. <br />Encourage bicyclists to patronize the business by using the official MRT logo, which is <br />downloadable at http://www.dot.state.mn.us/bike/mrt.html. <br />X/ <br />X/ <br />Create synergy between local business and the MRT route. Build the value of the <br />MRT logo and capitalize on the wider MRT marketing efforts. <br />X <br />X <br />.• <br />Further the reputation of your business among tourists and bicyclists by incorporating <br />the MRT in creative ways. <br />Examples: Create children's menus or name menu items related to the MRT. <br />Use MRT brochures and maps as placemats. <br />Hang MRT photos and maps along the walls. <br />Have a place for MRT users to autograph, carve their initials, or leave messages. <br />Apply for MRT business certification when program is available. <br />X/ <br />/� <br />X/ <br />/� <br />X/ <br />/� <br />SETTING MARKETING PRODUCT AUDIENCE <br />River Trail Bikeway <br />STRATEGY <br />PARTNERS SUPPORT <br />Page 6-13 <br />