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GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />X <br />X <br />X <br />X <br />X <br />Sponsor local, state and national rides. Provide funding, business related products as <br />prizes, or a location to begin, end or break the ride where bicyclists can find support. <br />Target Audience: All bicyclists and other members of the community. <br />'Consider resort and hotel packages for bicyclists or bicycling tour groups. Allow riders <br />to tailor packages to their needs; offer shuttle services, deals at restaurants, tickets <br />or passes to other entertainment, bike accommodations and team with other <br />businesses for a larger package. <br />Businesses in areas with limited parking may also benefit by encouraging a strong <br />bicycling clientele. <br />SETTING <br />MARKETING PRODUCT AUDIENCE ISTRATE01 PARTNERS SUPPORT <br />ipi River Trail Bikeway Page 6-15 <br />