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G TOOLBOX <br />Plan for a Local or Regional Marketing Group <br />iunity awareness and build support. Attract local riders. <br />ly on <br />)aved <br />ycling <br />the <br />!Is of <br />as <br />TARGET AUDIENCE <br />All bicyclists that have the skills to <br />ride your local MRT segment <br />Government officials <br />Local community members <br />Local businesses <br />Local advocacy/commerce groups <br />SETTING MARKETING <br />COMMUNICATION MEDIUMS <br />PRO[ <br />What publications does your target <br />audience read? <br />What types of events does your <br />target audience currently attend? <br />Where can you find large numbers <br />of your target audience (church, <br />community center, athletic clubs, <br />restaurants)? <br />What web and social networking <br />sites does your target audience <br />interact with? <br />Are there existing community <br />bicycle groups? <br />Is there an Active Living Group or <br />cycling club? <br />MARKETING ACTIONS <br />Announce MRT opening in the local <br />paper. <br />Conduct a ribbon cutting ceremony. <br />Write an article about the benefits of <br />bicycling in the community newsletter. <br />Add MRT information/maps to the <br />community website. <br />Host an information booth at the <br />community fair. Include fun facts about <br />the MRT, trivia contests and scavenger <br />hunts along the MRT. <br />Host a weekly MRT community bike ride. <br />Use the community's existing Facebook <br />or Twitter account to implement <br />community -focused social media plan. <br />Provide MRT fact sheet to local bicycle <br />groups, active living groups, businesses <br />and healthcare facilities to post and <br />distribute to their members and clients. <br />PARTNERS SUPPORT <br />ipi River Trail Bikeway Page 6-16 <br />