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MINNESOTA MRT MARKETING TOOLBOX <br />How will marketing partners collaborate? <br />It is essential that simultaneous <br />marketing efforts have a <br />consistent, organized message <br />although the character of the <br />MRT varies considerably <br />A framework for communication <br />between state, regional, local and <br />business marketers is essential <br />for mutual support and cohesive <br />understanding. Photo provided by <br />Explore Minnesota Tourism. <br />SUMMARY VISION SETTING <br />It is critical that simultaneous marketing efforts across the many <br />partners promoting the MRT have a consistent, organized message. <br />A proactive and collaborative marketing plan between the local, <br />regional, state, and business stakeholders is essential to creating a <br />recognized brand for the route. <br />Setting up an understandable structure with defined methods of <br />communication will allow each partner to fulfill the marketing role <br />best suited to them. <br />STATE AND NATIONAL MARKETING PARTNERS <br />Potential collaborative partners in state and national marketing <br />include: <br />Minnesota Department of Transportation <br />Explore Minnesota <br />Future Minnesota MRT Governance Board <br />MRT, Inc. <br />Minnesota Department of Natural Resources <br />Minnesota Department of Health <br />National Park Service / Minnesota National River and <br />Recreation Area (MNRRA) <br />Mississippi River Parkway Commission <br />Statewide MRT and Bicycle Advocacy Groups <br />Bicycle Alliance of Minnesota <br />Park and Trails Council of Minnesota <br />National Scenic Byways <br />Adventure Cycling Association/USBRS <br />League of American Bicyclists <br />Great River Road National Scenic Byway <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-1 <br />