Laserfiche WebLink
MINNESOTA MRT MARKETING TOOLBOX <br />How do local and regional marketers fit in? <br />Local and regional marketers <br />have particular ability to build <br />regular MRT use among residents <br />and to foster a personal <br />connection with the bikeway. <br />Local marketers may easily reach <br />bicyclists and trip planners <br />around the world <br />SUMMARY VISION SETTING <br />LOCAL AND REGIONAL MARKETING PARTNERS <br />Collaborative partners in local/regional marketing may include <br />public agencies or private corporations. We have provided a section <br />specifically for business marketing. However, many businesses may <br />find the roles and strategies outlined for local/regional public and <br />community groups useful as well. <br />A list of potential government and community local marketers <br />includes: <br />Cities and townships <br />Counties <br />Parks and recreation <br />departments <br />Regional tourism <br />organizations <br />Chambers of Commerce <br />Convention and visitors <br />bureaus <br />Native American tribal <br />councils <br />Active living/wellness <br />groups <br />Bicycle advocacy groups <br />Environmental <br />organizations <br />Colleges and universities <br />Schools <br />Libraries <br />Churches <br />LOCAL AND REGIONAL MARKETING OBJECTIVES <br />Local and regional marketers have particular capacity to build <br />support and regular MRT use among residents and visitors from <br />nearby areas. Marketing efforts within the community can have a <br />personal touch that helps foster individual connection with the <br />bikeway. <br />Local marketers may reach a target audience well beyond their <br />boundaries and are encouraged to think big. Bicyclists and tourism <br />organizations from all over world can easily access community <br />websites and information. The role of local and regional marketers <br />will be to: <br />Reinforce the state MRT bikeway and the regional destination <br />areas and consistent brand <br />Develop and market a unique local identity <br />Build local awareness of the MRT <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-10 <br />