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MINNESOTA MRT MARKETING TOOLBOX <br />How do local and regional marketers fit in? <br />Local marketers can aid state <br />marketing efforts by: <br />Reinforcing the state and <br />destination area identity while <br />marketing <br />Maintaining links to Minnesota's <br />MRT page <br />Updating the Explore Minnesota <br />database with current information <br />Utilizing the marketing tools and <br />support provided in order to keep <br />a consistent brand <br />SUMMARY VISION SETTING <br />�MN '4 <br />roI <br />or TRW' <br />Demonstrate support for the MRT by fostering community pride <br />and excitement <br />Demonstrate support for bicyclists by taking steps to become a <br />bicycle -friendly community <br />Increase tourism to the community and region <br />COORDINATION WITH STATE PARTNERS <br />Local and regional partners will be responsible for initial and <br />ongoing communication to the central organization, such as: <br />Maintaining a link to the Minnesota MRT information <br />Updating Explore Minnesota's database with current business <br />and community attraction information <br />Communicating current websites and contact information for <br />Explore Minnesota listings. Explore Minnesota provides links to <br />city and chamber of commerce websites for trip planners. <br />Using the marketing tools and templates provided to keep a <br />consistent brand <br />Future MRT governance organization will check -in annually with <br />the Mississippi River Commission <br />Collaborating with MnDOT on MRT route revisions, detours and <br />informational updates <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-11 <br />