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MINNESOTA MRT MARKETING TOOLBOX <br />How does the business community fit in? <br />A well used bikeway will be an <br />asset to many types of <br />businesses. Photo provided by <br />Explore Minnesota Tourism. <br />sscho Suzi's <br />MOTOR LOUNGE <br />"CARPOOLS -BIKES ABOATS <br />AR EEVERYONE'S <br />FRIEND! <br />PATIO IS OPEN <br />VA&EYERYDAY I <br />Businesses may find many <br />benefits in building a strong and <br />loyal bicyclist clientele. <br />SUMMARY VISION SETTING <br />BUSINESS MARKETING PARTNERS <br />Any business along the route may benefit from promoting the <br />bikeway. Businesses who may especially benefit include: <br />Outfitters <br />Transportation businesses, such as Amtrak or Jefferson <br />Hardware stores <br />Bicycle supply and repair shops <br />Restaurants and bars <br />Accommodations <br />Convenience stores <br />Specialty destinations, such as wineries, orchards, parks or <br />museums <br />BUSINESS MARKETING OBJECTIVES <br />With the right tools, businesses can play a significant role in <br />marketing the MRT. Marketing their business and the route will <br />encounter synergistic opportunities. The role of businesses will be <br />to: <br />Seek ways to develop a mutually beneficial relationship <br />with the MRT <br />Increase the bike support and services along the route <br />Make business information available to bicyclists, tour <br />groups, and trip planning organizations <br />Train staff to serve bicyclists and answer questions about <br />bicycling support and amenities in the area <br />COORDINATION WITH STATE PARTNERS <br />Businesses can contribute to the overall marketing efforts by: <br />If relevant, updating Explore Minnesota's database with <br />current business information <br />Using the marketing tools and templates provided to keep <br />a consistent brand <br />Participate in any future certification programs <br />Demonstrating support for the MRT and its benefits to the <br />community <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-12 <br />