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Purchase Activity TWIN CITIES Busi~tess Monthly's number one priority for its advertisers is to deliver the largest audience of BUYERS ibf business to business products and services available in the market. After all, making the cash registe~ ring is what it's all about! When we asked our "influenced" purchase point or ano'ther, ever The better question TWIN CITIES Busi i.e., those who evaluate 'eaders about their purchasing involvements, we didn't ask them if they [ecisions like the other local business publications did in their survey. At one ,ne in a business "influences" a decision to buy. is ... DO YOU BUY? tess Monthly reaches the top managers who actually make the decision to BUY, select and approve the purchase of products. Purchasing Involv ment: Office Equipment/Supp!ies .............................. 72% Office Furniture ....... ~ ................................... 56% Copiers/Duplicators: o t ................................... 44~'o Word Processors ...... ~ ................................... 28 '/o FAX Machines ......... i ................................... 41% Office Supplies ......... i ................................... 47% Printing Services ......................................... 38% EDP/Computers/Servic(: ................................. 59% Mainframe Compute s ................................ 10% Mini Computers .......................................... 21% Personal Computers ~. .................................. 52% Desktop ..................... ~ ................................... 43% ts ................................. 46 '/o Software Applicatior: o Telecommunications ...... o i ................................... 52 ~ Telephone Systems' o Cellular Phones ........ x .................................. 34% BankingIFinancial Servi~es .............................. .54% Pension/Profit Sharirig ............................... 26% Business Savings ...... i ................................... 26 To r O Cash Management ...! ................................... 40 '/o ? Distribution Services ......................................... 30% Express Delivery Services ......................... 29% Transportation Equipment ................................ 29% Professional Services .............................. ; .......... 67%- Advertising ................................................... 45% Acounting Services ..................................... 43% Legal Services .............................................. 42% Temporary Help ........................................... 25% Management Consulting Services .............. 18% Building Sites and Construction ....................... 27% Insurance ............................................................ .56% Liability ....................... : ................................. 49% Employee Benefits ......' ................................ 42%- Casualty ........................................................ 35% Other ....... 2 ..... ; ............................................. 2 ....... 4~% Gifts/Awards/Incentives .............................. 36% Waste Management/Recyclihg .................. 22%