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TWIN CITIES Business Monthly reaches more <br />affluent business people. <br /> <br />$100,000+ Household income <br /> <br />TWIN CITIES <br /> <br />15,703 <br /> <br />Corporate Report . <br /> <br />5,703 <br /> <br />CityBusiness 5,348 <br /> <br />TWIN CITIES Business Monthly reaches more <br />business people with high net worth. <br /> <br />$500,000+ Net Worth <br />TWIN CITIES 13,878 <br /> <br />Corporate Report <br /> <br />4,838 <br /> <br />CityBusiness 43257 <br /> <br />TWIN CrnES Business Monthly reaches more - <br />managers of companies with 100+ employees. <br /> <br />TWIN CITIES 8,438 <br /> <br />Corporate Report <br /> <br />fi,360' <br /> <br />CityBusiness ;' <br /> <br />3,050 <br /> <br />TWIN CITIES Business Monthly reaches more <br />total business readers. <br /> <br />TWIN CITIES <br /> <br />97,734 <br /> <br />Corporate Report <br /> <br />28,150 <br /> <br />CityBusiness 37,065 <br /> <br />Source: ABC Fas-Fax circulation averages for six months ended June 1994 and reader profiles dated 1993. <br /> <br />Air Travel <br /> <br />Annual trips ............... 8 <br />Frequent Flyer Program ..... 65% <br /> <br />Recl, eaUon <br /> <br />TWIN CITIES Business Monthly <br />readers participate in the following <br />activities at significantly higher <br />percentages than the average person: <br /> <br />Biking .................... 59% <br />Boating/Sailing ............ 49% <br />Golfing ................... 55% <br />Snow skiing ....... , .......28% <br />Swimming ................. 38% <br />Tennis .................... 20% <br />Weight Training ............ 21% <br /> <br />Occupation <br />Professional/Managerial ..... 81% <br /> <br />Owner/Partner ............. 18% <br />chairmarffPresident/CEO ... 24% <br />EVP, SVP, VP, CFO, COO... 20% <br /> <br />Board of Directors'. ........ 44% <br /> <br />Invesbnents <br /> <br />Average current market value of <br />primary residence ....... $217,500 <br /> <br />Average current market value of <br />investment property ..... $256,100 <br /> <br />Own stock ................. 61% <br />Own securities ............. 83% <br /> <br /> <br />